Netflix puts on original content

Netflix’s leadership has revealed the future direction of the platform. Financial Director David Wells has revealed to the media that in the next few years at least half of the material available will be original productions. The rest of the content is to be licensed.

Netflix started its market activity by broadcasting content from third-party vendors, made available on a licensed platform. This strategy made sense at that time, because it was able to offer users a rich movie offer right away. Over time, however, the platform began to introduce more and more original content, produced solely for her needs. This turned out to be a bullseye.

Such series as “Orange Is the New Black”, “Daredevil” and “Stranger Things” gained instant popularity, showing the management of the platform that customers want original production. So, the boss has decided to set a new direction for the development of the company, based on the increase in original content produced by Netflix.

Chief Financial Officer David Wells, in a conversation with journalists, revealed that in the next few years, the platform intends to implement this plan successively. Its goal is to make at least half of the original content in the offer, while the rest of the material will be licensed.

Only this year in Netflix will be about 600 hours of original content, which produced $ 5 billion dollars. By next year, this amount will increase to 6 billion dollars. For comparison, last year the platform had only 450 hours of original content.

Netflix will introduce its films to theaters

Netflix has a plan to increase the visibility of its production. He intends to introduce them to the cinema. For this purpose, a contract has already been signed with iPic Entertainment. The partner will distribute 10 films produced for this platform.

Netflix has dominated the digital video marketplace, providing its users with convenient access to thousands of movies and TV series. This was mainly due to the massive investment in our own productions, which quickly gained popularity and gave the company many new users.

Netflix, however, is not enough and wants to reach its audience with a much wider audience. The platform is therefore planning to introduce them to the screens of theaters. For this purpose, an agreement has already been signed with the film operator iPic Entertainment, which will deal with Netflix’s 10 distribution. They will be introduced to theaters on the same day they will debut on the site.

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