Netflix puts on original content

Netflix’s leadership has revealed the future direction of the platform. Financial Director David Wells has revealed to the media that in the next few years at least half of the material available will be original productions. The rest of the content is to be licensed.

Netflix started its market activity by broadcasting content from third-party vendors, made available on a licensed platform. This strategy made sense at that time, because it was able to offer users a rich movie offer right away. Over time, however, the platform began to introduce more and more original content, produced solely for her needs. This turned out to be a bullseye.

Such series as “Orange Is the New Black”, “Daredevil” and “Stranger Things” gained instant popularity, showing the management of the platform that customers want original production. So, the boss has decided to set a new direction for the development of the company, based on the increase in original content produced by Netflix.

Chief Financial Officer David Wells, in a conversation with journalists, revealed that in the next few years, the platform intends to implement this plan successively. Its goal is to make at least half of the original content in the offer, while the rest of the material will be licensed.

Only this year in Netflix will be about 600 hours of original content, which produced $ 5 billion dollars. By next year, this amount will increase to 6 billion dollars. For comparison, last year the platform had only 450 hours of original content.

Netflix will introduce its films to theaters

Netflix has a plan to increase the visibility of its production. He intends to introduce them to the cinema. For this purpose, a contract has already been signed with iPic Entertainment. The partner will distribute 10 films produced for this platform.

Netflix has dominated the digital video marketplace, providing its users with convenient access to thousands of movies and TV series. This was mainly due to the massive investment in our own productions, which quickly gained popularity and gave the company many new users.

Netflix, however, is not enough and wants to reach its audience with a much wider audience. The platform is therefore planning to introduce them to the screens of theaters. For this purpose, an agreement has already been signed with the film operator iPic Entertainment, which will deal with Netflix’s 10 distribution. They will be introduced to theaters on the same day they will debut on the site.

Ford tests autonomic cars in the snow

Ford is one of several automotive concerns that work on autonomous vehicle technology. However, before these vehicles hit the showrooms, they must do the same in all driving conditions. So the American company started testing its snow-covered prototype based on the Fusion model.

Autonomous vehicles are likely to be the future of motoring, but before they start caring for us, it will take a few years of research and technological development to address the safety of passengers. Computer control systems for the operation of these vehicles have to deal with all road conditions. Meanwhile, companies working on self-driving cars, including Google, have not yet been tested to test them in winter when roads are covered with thick snow.

The first step in this direction was made by Ford, who has just started testing his own prototype in the snow. Jim McBride, the company’s chief technology officer, told the media that about 70% of US residents live in areas where winter roads are covered with snow. The tests will show how autonomous vehicles can cope in such unusual conditions.

Driving in snow is much more difficult as vehicles are not able to track horizontal lines, and traffic signs are often obscured by white fluff. The test model, therefore, uses LiDAR and accurate three-dimensional maps created in collaboration with Michigan University engineers to keep the computer geared to the ground and remain on the road even when it is overwhelmed. LiDAR is basically the only system on which the car is subject to such conditions, since the suitability of other systems, ie sensors and cameras, is severely limited by falling snow.

EBay fights counterfeiting

The largest auction site in the world is implementing a new anti-counterfeiting program. An eBay Authenticate initiative will make it much easier to spot non-genuine goods.

Many shops are struggling with the problem of counterfeits and are not free of them even Amazon, whose store has recently found them quite a lot. It also applies to auction sites, where the non-original product sell is much easier and where, due to the attractive price, they enjoy great interest.

The biggest number of fakes can be found on eBay, so the world’s largest auction site has announced the launch of a new authentication program that will investigate the originality of the products.

The program is called eBay Authenticate and is based on a network of experts who will provide an extra level of security when shopping online. A person who buys a product that is not certain of its originality will be eligible to participate in the program for a small fee. Then the item you purchase will first be sent to the expert for verification. When it passes positively, then it will go to the buyer.

Sellers will also be able to participate in the program, and then a special sign will appear at their auctions, so that the prospective buyer will know right away that before purchasing it can verify the originality of the item.

The program will enter the testing phase in a few months, so we do not know for sure what the cost will be. During the tests, he will protect mainly fashion items, so mainly fashionable handbags. Once verified, eBay Authenticate will cover more products.

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